Besides making music, Moorty investigates hot topics in the digital music industry using strategy consulting frameworks and cutting edge technical tools for data analysis.
Have a look at some recent studies.
Leveraging Spotify playlists – New opportunities for digital labels (White paper)
Streaming has become a primary source of income for the multibillion global music industry, with Spotify is now clearly dominating on the field. With increasing competition, music labels are putting tremendous marketing efforts to reach listeners. Spotify playlists have become main traffic generators on that platform – most intense competition for placement is concentrated in <1% top playlists. Labels are missing placement opportunities in other relevant playlists (those featuring same artist/label, similar tracks/artists/labels, etc.) – automatic identification of relevant playlists in the depths of Spotify is a yet unleveraged opportunity of reaching massive audiences with lower placement competition.
Growing further - growth opportunities for Youtube music tastemakers (white paper)
Big Youtube music channels have experienced skyrocket growth since 2010's – from one-man hobby to multimillion businesses – while Youtube has become the largest music consumption platform in the world. With increasing competition and rapidly evolving landscape, the question is – how to maintain that growth and launch a new cycle?
"Repost-me-not" - Data-driven estimation of repost efficiency on Soundcloud (white paper)
Market of paid Soundcloud reposts has well developed over the recent years. Promising ads offer an exposure to hundreds of thousands of followers. But what is the real ROI of paid reposts?
New streaming opportunities for music labels in the CIS market - Audio monetization on Vkontakte (white paper)
VK.com (or Vkontakte) is the largest social network in the CIS region and it has recently launched monetization of music uploaded on that platform. Labels are getting an opportunity to get additional money – but how to do it in the most efficient way?
Facing the dragon - how to enter Chinese digital music market (white paper)
Coming soon
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